1. GICLEE. Yes. It’s a silly word. It even has a silly root, coming as it does from the french word “gicler” meaning “to squirt, spurt, or spray.” But to us it’s a very serious thing. It’s a term that denotes fade-resistant, fine-art super-vibrant prints made using archival, pigment-based inks and high-quality substrates (that means papers).

2. WHAT WE DO. We take your designs & give them the print treatment they deserve. We aim to provide the kind of quality you’d expect of your own self if you had all the tools & time in the world. You’re going to get prints that will make you want to kiss us (but please. Let’s just be friends?) and will in turn make your recipients & clients want to kiss you. Whether you let them is completely up to you.

3. WHO WE ARE. We were started by a graphic designer who had her own stationery biz, and who often considered outsourcing her printing but couldn’t find a print shop that could do her short-run projects justice. (Not even close, in fact.) So once she’d been in business awhile and had learned some tricks and saved some money, she decided to be the print shop she always dreamed of.

4. HOW TO ORDER. When Aper + Pink first launched, we started out with a super simple order form, wanting to hold off on a fancy e-commerce website until we saw how things ran and all that. What features would be needed? What features wouldn’t? We weren’t sure. But after 6 months in the trenches and a much-needed hiatus from new orders, we’ve got things set up to be a little bit easier. For all of us.

You can now get instant online price quotes for any quantity, size, and paper you need, and you can order directly on the site and pay via Paypal, ensuring you’ll also get shipment notifications the minute we hit send. That means no more waiting for invoices, quotes, and shipment notices. It’s going to be awesome. We thank you for your patience while we got this all set up, and we hope it exceeds your expectations. 

What’s the deal with shipping?
Q: What shipping do you use, how long does it take, and how much does it cost?

A: We can work together on this to make it work best for you, but in general we here at A+P prefer to ship using USPS priority mail with tracking (and unless we hear from you otherwise, this is what we’ll bill you for and use). It’s 2-3 days within the US, which is usually speedy enough for most folks, and the tracking info is helpful for all parties involved. We can definitely overnight things when necessary or can ship via UPS or FedEx (using my code or yours) if you prefer.

Do you ship worldwide?
Q: Can you ship to any country, or just the United States?

A: Unfortunately, at this time we’re limiting our shipping to just the US. If you have an out-of-country client you’re ordering for, we recommend having your prints shipped to you and then you sending them on to the client.

Can you print on other papers?
Q: Can you print on a different paper, i.e. not one of the house papers? Also, can I source the paper or provide it myself?

A: The story on client-provided papers is this: we can print on just about anything you want us to print on. Some papers take our vibrant pigment inks better than others. Some designs will work better on client-provided paper than others will. But in general, we know how to make basically anything look great. We’ve had good success on Crane’s (what the letterpress folks use), several Neenah papers, and all kinds of inkjet stock. TWO THINGS TO NOTE: If you need a price quote on client-supplied paper, you can do that on our order form, where you can also place your order. If you want to supply your own paper, you’ll have to have it shipped to: Up Up Creative, c/o Booksmart Studio, 250 N. Goodman St., First Floor, Rochester, NY 14607. 

Can I order envelopes?
Q: What if I need envelopes?

A: We used to stock a whole ton of envelopes and offer them in varying colors and sizes to all customers. But then hardly anyone ever ORDERED envelopes, and they started taking up valuable space that could have been used to stock more paper (at therefore cheaper per-sheet prices). So we don’t stock envelopes anymore. If you would like, we can special order envelopes for you or we can recommend excellent places to order online.

I want to order a non-standard size.
Q: I need to order a non-standard stationery or poster size. Is that possible?

A: YES! Possible! You can now calculate your own quote for just about any size print you need on our new order form. Go check it out and place your order! Please note that the largest we can go with posters is 24″ for the smaller dimention (so, say, 24″ x 40″ would be fine. 30″ by 40″ would not.

Do you offer quantity-based discounts?
Q: Do you offer tiered pricing or offer any discounts for larger orders?

A: While we no longer specifically offer tiered pricing, we do continue to offer volume-based discounts based on the cost of your order. You can now calculate your own quote and see what volume-based discounts you will receive when you enter your specs on our order form. Go check it out and place your order!

I need brochures, newsletters, etc.
Q: I know that you focus on stationery and art printing, but I’ve got a client who needs brochures (or similar things) printed. Can you do this?

A: We’re not really set up for things like brochures and the like, which is to say we don’t stock the papers needed, meaning that unless you’re looking for some really snazzy, 100% cotton, high-end brochures, you’re better off going elsewhere. We know people who know people, so if you want to drop us a line with the kind of project you need done and some specs, we will enthusiastically recommend the best printer for the job.

What is the average turnaround time?
Q: How long does it usually take from the time I place my order until the time it ships?

A: During non-holiday times, average turnaround is 3-4 days for art prints and 1-2 weeks for all other orders (especially large orders may take longer). If you need a firmer turnaround estimate, figure about 5 business days PLUS one business day per 200 pieces (so an order of 1000 pieces would probably be ready in about 10 business days).

We know you’d ideally like everything yesterday, and we know your client is breathing down your neck. But perfectionist printing takes time. Aside from the actual inkjet printing, everything here is done by hand with manual machines. We run this shop very much like a letterpress or other fine-art print shop and part of that includes taking our time. If Martha Stewart Living needs five copies of your newest wedding invitation to photograph for their upcoming issue, we can certainly put a rush on that (so please do ask), but in general, if you want the pretty printing, you are going to have to wait a few days longer than the quickie-print-places.

What are your hours of operation?
Q: You guys say a lot around here about “business days” and “business hours” – when is Aper + Pink open?

A: We’re usually in the studio M-F from about 9:30 to 4:30. We usually don’t answer emails on the weekends or evenings. We believe in things like reading a book at night, or packing your lunch for the next day.

What is your shipping address?
Q: I need to ship you some paper or a sample I’d like color-matched. What’s your mailing address?

A: Glad you asked. The very best way to ensure that it gets to the right place (we’re in a shared studio space inside a larger building of shared studio spaces!) is to ship to: Up Up Creative, c/o Booksmart Studio, 250 N. Goodman St., First Floor, Rochester, NY 14607.

Can I get samples?
Q: Can I see samples of your papers and printing?

A: Sample kits (which show our house papers AND display our gorgeous printing) are available here.

Can I get hard-copy proofs?
Q: Can I see a hard-copy proof of my file before I commit to ordering?

A: Yup! Not a problem. Order that here. Note that the maximum size for a hard-copy proof is 5″ by 7″ – if your artwork is bigger you have two options: we can print a portion of the full-size artwork on the smaller paper. you won’t see the whole poster’s artwork this way, but you can see color and quality at full size; OR, we can print the full poster’s artwork at reduced size on smaller paper. this way you can see the whole poster, but it will be small. you’ll still get accurate color representation but sometimes the quality may differ at different sizes.

Can you do die-cuts or other fancy things?
Q: I’m looking for finishing services like: edge painting, corner rounding, die cutting, foil stamping, etc. Can you do these things?

A: Corner rounding is a definite yes ($5 per set of 25), and we’re working on getting up and running with edge painting. The other things are on the list of “maybe in the future” for now, but we DO know people around who can do that if you’d like us to coordinate that for you. Let us know what you need?

Do you offer graphic design services?
Q: I need a graphic designer before I”m ready to print. Do you offer design services?

A: If we can’t do it, we’ve got a whole little army of graphic designers we work with and adore and we’d love to hook you up with one of them. Can you tell us a bit more about what you need?